REAL Rating
Reported Engagement with AI Level
REAL talk about AI. Not just yes or no but a more nuanced conversation.
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No intentional AI usage in production. Programs with AI features ok if those features are not used. Note that this is not just generative AI, but ALL AI. You may be surprised what features are supported by AI, such as automatic transcription, automated green screen effects, etc.
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Specialized AI tools where there is NO generative AI. These can apply an after effect, filter, or change only details or cleans the presentation of your work. This can include fixing single word grammar mistakes or the creation of non-central automated accessibility features like captions or transcripts. This level also includes other traditional machine learning models that are not generative (ie not generating text, images, sound, or video).
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AI idea development, organization, structuring or outlining, where no AI generated content is used directly in the final product. Use for directions, feedback, or other tasks only with NO copy/pasting directly from AI output to the final product.
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AI generation of building block components (even if edited or traced). If any AI generation reaches the final product, it is at least this level. AI generation likely does not change the overall content or meaning of the work and can include tasks such as cleaning up small components of background with AI generative fill or AI enhancement of voice.
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AI generation of major components or ideas (even if edited or traced). This is more than incidental use, where the content of the work would have been different if AI was not involved. Authorship or otherwise credit would be required if a human had made similar contributions to the work of that of an AI.
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AI generation of the large part or whole work (even if edited or traced). No matter how complex the prompt is (including supplying reference materials in prompting), if the work is copy/pasted with only minimal human intervention. Also anytime there is consumers can use AI directly in the product or content reaching the user with no human oversight.
Download the 2026 REAL Rating Markings
This rating scale was created to help facilitate the self-reported disclosure of the use (or lack thereof) of AI in products, media, education, and other venues. This can be used to assess risk and allows organizations or individuals to set nuanced boundaries in AI use.
Technology is constantly changing so this system will need to be updated and clarified when used in different applications or when new tools launch.
This needs to exist NOW before it is too late!!!
How Do I Use the REAL Rating?
Read the basic criteria for the levels and decide what you want to use on your project.
Continuously check in with the AI Rating Questionnaire to make sure you adhere to the proper level of use
Disclose your use on publication with the associated graphic above representing your determined rating on your product (specific guidelines are under construction).
Gather feedback from the community for future AI use preferences!
REAL Rating Questionnaire
These questions are designed to help you rate your work! Click the links below that most accurately represent the media you are looking to rate.
**These questionnaires are under construction, but we hope to have them to you ASAP!!!